Visual Identity

a silent language that speaks about you.

Is your image missing a common thread?
Pretty but disconnected visuals, a palette that you like without knowing why, an identity that no longer really resembles you...

Your world deserves better than a patchwork of colors and shapes: it needs a clear, inspiring, and vibrant visual language.

With Visual Lab Agency , I create for you a poetic and structured visual identity , which connects your ideas, your emotions and your values to reveal the true essence of your brand.

What Visual Lab offers

Visual Lab designs a strong and harmonious visual identity for you, capable of revealing the uniqueness of your world — whether you are a designer, artisan, photographer, brand or independent.

Each identity is designed as a complete visual architecture : logo, monogram, palette, typography and graphic system work together to create a coherent and inspiring whole.

I imagine for you an artistic and strategic base , which translates your values, simplifies your choices and gives your image a clear, elegant and memorable presence.

How is it going?

Exchange & Understand
Initial contact by email or telephone to identify your needs, your values and your world.
Clarify & Explore
A discovery questionnaire allows you to deepen your vision and lay the foundations of your identity.
Compose the artistic direction
Creation of the mood board and definition of palettes, textures and typographies that reflect your essence.
Design your identity
Development of key visual elements: logo, monogram, graphic system and guidelines.
Refine & Deliver
Final adjustments and delivery of organized files to a ready-to-use Drive folder.

In just a few steps, you get more than a graphic identity:
a complete visual concept, aligned with your personality and your ambitions.

What Creation Includes

🔹 Analysis of your universe
A tailor-made study of your values, needs and positioning to lay the foundations of a clear and coherent identity.

🔹 Moodboard & artistic direction
An inspiration board that captures the essence of your brand through colors, lights and textures.

🔹 Logo, monogram & graphic system
Creation of a custom logo and a symbolic monogram, accompanied by a harmonious graphic system that embodies your universe.

🔹 Color palette & typography
A selection designed for digital and print, guaranteeing fluid and recognizable communication.

🔹 Guidelines & Visual Consistency
Simple benchmarks for a consistent, professional and identifiable image across all your media.

🔹 Premium delivery
A complete, ready-to-use document, delivered via an organized Drive space.
Custom adjustments are included to finalize every detail.

Options according to your needs

Because each universe is unique, the Visual Identity Offer remains entirely modular:

🔹 Creative Visuals Pack — exclusive textures, materials, and graphic details to enrich your media and enhance your world.

🔹 Custom option — icons, illustrations or specific variations created according to your aesthetic needs.

🔹 Additional graphic elements — patterns, pictograms or custom visuals for your print and digital media.

Why choose Visual Lab ?

🌿 10 years of experience in the art of the essential : I transform your ideas into a clear, sensitive and meaningful visual identity.
🎨 A creative and poetic look : each mood board and each graphic choice tells a story and translates the soul of your universe.
💡 Always looking to tomorrow : current typographies, modern palettes and carefully chosen visual trends to help you stand out with precision.
✨ A harmonious and recognizable signature : elegant, timeless and aligned, which gives your media immediate consistency.
🤍 And depending on the needs, I occasionally collaborate with other creators (graphic designers, illustrators) to enrich certain specific projects.

Concrete example: an identity that captures the light

Pour illustrer la portée d’une direction artistique sur mesure, j’ai imaginé MIRA, un studio photo fictif à l’univers doux, graphique et intemporel.
Ce projet met en lumière la façon dont une identité visuelle pensée dans le détail peut révéler une marque, structurer son image et créer une cohérence naturelle sur tous les supports.

Direction artistique & moodboard : définition des textures, lumières et matières reflétant l’essence de la marque.
Création du logo & monogramme : symboles identitaires traduisant son univers poétique et féminin.
Système graphique : formes et compositions déclinables pour le print, le digital et le packaging.
Palette & typographies : association harmonieuse de teintes et de caractères pour une communication fluide.
Mise en situation : déclinaisons visuelles sur site web, cartes de visite et feed Instagram.

Résultat : une identité claire, lumineuse et inspirante, qui traduit la sensibilité de la marque et sa vision de la photographie.

Entrust your world to me, I'll take care of the rest.

Each project begins with a simple and personalized exchange.

✉️ Write to me at hello@visuallabagency.com
by explaining your needs, your activity and your visual objectives.
I will offer you the formula best suited to your world and your communication rhythm.

💬 Do you prefer to communicate in person?
Indicate your availability in your message,
and I will contact you within 48 hours to arrange a call.

From € 7.50 , bring to life a coherent, poetic and meaningful visual identity.